EASYGYM - SET TO SWEAT

 
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BRIEF

EasyGym needed a content solution that would span a wide range of output for their Set To Sweat campaign.

We used a strategic approach to plan content that could be used to engage new members whilst also educate and inspire current members in order to increase retention.

The approach saw the creation of a series of member workout guides that specialised in different goal oriented aspects to help members stay focused and achieve their goals.

We worked with a well known fitness influencer to create a large library of exercises that were used to populate the workout guides and also feature on website, POS, BLOG and social channels.

Through careful planning we were able to maximise our time on set and produce workout, aspirational lifestyle and animated sequences all from the same production.

OUR ROLE

creative direction
ART DIRECTION
Production
Photography
animation
Post-Production

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