PUREGYM - A FRESH APPROACH TO CLUB DESIGN

 
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SCI-MX

BRIEF

We collaborated with top London design agency 20.20. to produce a series of high impact images that told the story of PureGym’s fresh new approach to club design.

The image library, to be used for expansion collateral, needed to showcase the newly designed PureyGym space whilst creating a mood that showed the true experience of being a PureGym member.

We created scenarios whereby our talent (a mix of fitness influencers and PureGym trainers) could interact and be themselves, whilst also illustrating the new interior design features; layout, signage and lighting featured in the new club design.

OUR ROLE

CREATIVE STRATEGY
SHOT LISTING
Production
Photography
Post-Production

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NEXT PROJECT

EASYGYM

Set To Sweat.

Digital content production for the cross platform launch of the Set To Sweat member campaign.